Orlando MachadoDirector, Customer Analytics and Data Science
Orlando Machado is Head of Customer Science for MoneySuperMarket, the UK’s largest price comparison website. His team includes data experts, statisticians, insight analysts and CRM specialists, and is leading MoneySuperMarket’s mission to put customers at the heart of all its decisions.
Orlando joined MoneySuperMarket from dunnhumby, a company that has been at the cutting edge of customer insight for over 20 years. Orlando spent 6 years in a number of leadership positions across all dunnhumby’s UK clients, and most recently led the development of dunnhumby’s solutions for creating personalised multi-channel customer experiences.
Previously, Orlando led the UK analytics team for Wunderman, the world’s largest online communications agency. He started his career in academia, and holds a PhD in Statistics from the University of Warwick.
11:40 AM Customer Insights & Analytics: Leveraging Data to Improve Experience, Loyalty and Engagement
- Developing a data-driven strategy that is customer centric and improves engagement, experience and loyalty
- Personalisation and intimacy: Leveraging insights to deepen customer relationships and align with their evolving expectations
- Competitiveness: Predicting what the customer wants, creating personalised products and ensuring the right message is delivered at the right time