04 - 05 July, 2018 | Hilton London Kensington, London, United Kingdom
Speaker Information:

Richard Summers


Research Director
Centre of Cambridge Scalable Psychology


2:10 PM Advances in Neuroscience: Improving Marketing Insight through High Quality Psychological Insights

  • Understanding how the effectiveness of marketing insight is currently restricted by data quality and relevance rather than the quantity or data mining technologies
  • The breakthroughs in neuroscience that are allowing effective data to be gathered at scale and quantitatively
  • Evaluating the psychological findings and key issues about how consumers and financial product/brand selection impact financial service marketers
  • Applying the learnings from research collaboration and major financial brands: The importance of strategic direction for marketing, data processing and analytics in fnancial services


Check out the incredible speaker line-up to see who will be joining Richard.

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